Charles Etoroma’s abstract photography shows Los Angeles in a different light
In some ways, Charles Etoroma’s story is like many artists. But in other ways, it’s a story like none other.
Similar to many self-made artists, Etoroma earned degrees that he no longer uses. But, while working toward those degrees — Mechanical Engineering and Political Science — he started a T-shirt company.
Now, how many people can say that?
The T-shirt venture was just the start of Etoroma’s artistic exploration. Since college, he’s found a love for photography, storytelling, content marketing, and entrepreneurship. And all of those passions come out in his work.
He says, “My goal in life is to engineer creativity through stories, content and strategy. All, to make you feel.”
Etoroma grew up in Raleigh, North Carolina, and later moved to Los Angeles. His resume includes content creation and social media gigs at DC Shoes, goop, and GOOD Worldwide. He now serves as senior social media specialist at EXPRESS, in addition to heading up his own content marketing company.
“Most days you’ll find me hard at work at various coffeeshops, roaming art museums, walking the streets with my camera and coming up with ideas,” he says. “I am a lover of people, creativity, and stories.”
Now about that abstract photography
Etoroma’s photography often brings out the often unseen beauty of every day places and objects. A staircase. A parking garage. A crosswalk. A ceiling. It all somehow looks different through Etoroma’s lens.
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His photos gained global recognition from Unsplash last year, when the site named Etoroma a finalist in the abstract photography category.
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Journalist and author Danielle Nadler grew up in South Dakota, where a patient writing teacher fostered in her a love for stories told well. She's worked for newspapers in the Midwest, on the West Coast and the East Coast, and recently launched a storytelling company called Tales and Ales.