Online music equipment sales hit record numbers as customers stay and play at home
One industry seeing an upside to nationwide stay-at-home orders due to Covid-19 are instrument manufacturers. Online music equipment sales are booming. With music lovers and DIY learners on lockdown, now there is ample time to pick up the proverbial six string.
Given the plethora of online lessons, Learning the Guitar at Home Has Never Been Easier.
In addition, USB microphones, audio recorders and pro audio are also seeing record sales.
Beyond physical instruments, music and software downloads are exploding.
Garageband, Apple’s propriety music recording and editing suite, has seen an increase of 55% increase in Google searches. It has also had almost 13 million downloads since the start of February.
Apple is also offering a free 90-day access to its Logic Pro X Digital Audio Workstation. It’s a $199 value, for those interested in exploring electronic music.
Music For Kids
Also helping music equipment sales is the closing of schools. With students now finally given an excuse to stay in their rooms and play music, online lessons are booming.
“Since the pivot to one-to-one online lessons with a live instructor post-pandemic, Guitar Center and its sister brand, Music & Arts, combined have taught nearly 50,000 lessons to students nationwide,” a representative of Guitar Center told Rolling Stone.
“As students have been mandated to stay indoors, many of our students are now taking more than one lesson per week. Also, for those currently participating in lessons, weekly attendance has increased as well. For kids who normally have band classes in school, online lessons is allowing them to keep up and expand their skills with their instrument.”
Sweetwater, one of the largest online retailers of music and audio equipment has enjoyed a 200% increase in sales during Covid-19. It is shipping 15-20,000 orders every day.
Sweetwater’s CEO, Chuck Surack told Forbes, “I’ve spent the last six weeks out in the warehouse packing boxes myself.”
Music and sound equipment manufacturers are responding to this spike in demand by offering black-Friday-worthy deals to move product and flush inventory.
This inventory is being distributed by all the prominent online retailers including Sweetwater, Sam Ash, Guitar Center, Pro Audio Star, Musicians Friend, and more.
Here’s a list of some noteworthy sales programs currently underway.
Pro Audio Star – 50% Off Guitar Amps
Guitar Center Guitar – Guitar-A-Thon
Sweetwater – Microphone Month – Save up to 50% off
Musicians Friend – 40% Off Everything You Can Plug In
Sam Ash – Stay and Play Deals
Chicago Music Exchange – Buy a Taylor, Get One for $99
Reverb – Save 60% Off Select Gear
So if you’re looking to optimize the downtime from Covid-19, which seems like it will be extending longer than initially anticipated, now is the great time to make some music.
Whether you want to play guitar like a rockstar, become the next EDM DJ legend or just brush up for this summer’s social distancing campfire gatherings, the sale, and the music, is on.
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James C. Sullivan is a guitarist, singer and long-time journalist having worked at publications including Snowboarder Magazine and USA Today. He recently returned to his roots in New England after a decade in California because cold winters and cloudy days inspire more creativity.