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The Artists Behind Our Favorite Commercial Jingles

The Artists Behind Our Favorite Commercial Jingles

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You’ll recognize the names behind McDonald’s, BAND-AID and Pepsi’s jingles

Have you ever thought about the artists who used their wordsmith or musical talents to produce some of the best-known commercial jingles?

You know, the ones we all know like “I wish I were an Oscar Meyer Wiener” and McDonald’s famous “ba, da, da, da, da, I’m lovin’ it!”

Come along with us as we explore a few of these famous jingles. Just don’t blame us if one or two — or a few — get stuck in your head.

“Stuck on BAND-AID”

This famous jingle from the 70s was written by singer-songwriter Barry Manilow. He also sang it for one of the commercials using a child-like voice.

But this wasn’t his only jingle. Manilow either wrote or sang a long list of commercial jingles including:

  • State Farm’s “Like a Good Neighbor”
  • KFC’s “Grab a Bucket of Chicken”
  • McDonald’s “You Deserve a Break Today”
  • Pepsi’s “Feelin’ Free”

Though his work is now old, much of it isn’t outdated. Case in point, many of his jingles are still used today.

“I’m lovin’ it!”

You probably wondered about this one as soon as we mentioned it. We won’t leave you hanging.

“I’m lovin’ it” is actually a full-blown song. McDonald’s was struggling in 2003 and was looking for a way to inject life into its brand. They came up with the idea to fuel an ad campaign by creating a pop-culture sensation and then associating their brand with it.

The song “I’m loving’ it” was sung by Justin Timberlake and the resulting jingle turned into a huge success for McDonald’s. As for JT? He enjoyed a $6 million payout from McDonald’s the year the song released.

“I wish I were an Oscar Meyer Wiener”

We won’t leave you hanging on this one either.  This is one of the most famous commercial jingles ever. The jingle was written in 1962, but everyone still knows it nearly 60 years later as it was regularly used in advertising until 2010.

Who was the famous jingle-writer commissioned for the song? Well, it’s actually quite an interesting story. It wasn’t written by anyone famous — or even anyone who worked in advertising.

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A father named Richard Trentlage heard about a contest Oscar Meyer was holding to create their new jingle. He learned about the contest the night before submissions were due. On a whim, he wrote out the lyrics, recorded the song with his 11-year-old son and 9-year-old daughter, and sent in the submission the next day.

Needless to say, this launched a career of writing many other successful jingles including “Buckle Up for Safety”. Sadly, though, few people actually know his name.

Your Favorite Commercial Jingles

What are your favorite commercial jingles? What is it about them that you love? Are there any that you hate?

Whether you love them or hate them, commercial jingles certainly do a wonderful job. With just a handful of notes, you suddenly find yourself craving a Big Mac.

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