Logos are the visual icon of a brand. The colors, lines and makeup of a logo design illustrates the visual personality of a companies identity. Creating a memorable design that’s clean, crisp and tells a story is no easy feat. Less is more and editing is always your best friend. The companies below all managed to do this, without overworking the design or packing it with unnecessary filler.
Let’s take a look at the best logo design.
The list below is arranged in alphabetical order.
Logo Designers: Ronald Wayne (1976), Rob Janoff (1977), Landor Associates (1984), Apple (1998, 1998-2007)
Apple is known for its beautiful design. Co-Founder, Steve Jobs hung his hat on crafting innovative tech that looked like art objects . And the apple logo design is no exception.
The Beats logo design is simple, clean and bold. Created by graphic design agency Ammunition, The b in the circle doubles as both the first letter of the company and mimics the product.
The clothing brand, established in 1910, started with one shop in Paris. The current logo design was created by Coco herself in 1925. The interlocking C’s are the physical representation of the intertwining between Coco and her brand.
NBC (National Broadcasting Channel)
The original NBC peacock was designed by John J. Graham. The redesigned 1956 NBC logo was an indication of the new colorized tv programming offered by NBC. The graphic interpretation of the peacock includes a rainbow of colors. Giving us both a beautiful visual representation and a fun historical footnote.
In Greek mythology, Nike is the winged Goddess of Victory. The swoosh is an abstract representation of the wings of the Greek Goddess. The Nike swoosh is the product of Carolyn Davidson, a graphic design student at the University of Oregon. Nike paid Davidson $35 dollars for the logo design and later given stock in the company to honor the iconic design.
Talk about hitting the mark. Target’s logo is close to perfect. It’s bold, memorable and to the point. The original designer, Stewart K. Widdess, included the brand name “Target” overlapping circles. Target dropped this element when it scaled to a household name.
Created by Simon Oxley for iStock, the original twitter logo cost $15 dollars. The current logo design consists of 15 intersecting circles, but isn’t that far from the original.
The Volkswagen logo was the result of a Porsche office competition. The winner, Franz Reimspiess, also perfected the engine for the Beetle in the 1930s. The Volkswagen logo went through several transitions when the company was taken over after WW2.
What do you think? What are your favorites?