Designing the Back to the Future Shoes

“Roads? Where we are going, we don’t need roads.”

Doc Brown with his Delorean time machine

When Back to the Future Part II was released in 1989, it featured many futuristic things such as a flying Delorean, hoverboards, and a holographic Jaws 19 shark. But it was the self-lacing Nike shoes Marty McFly was wearing that grabbed sneaker lovers’ attention.

Maybe Doc Brown’s famous line to end Back to the Future Part I should have been – “Laces? Where we are going, we don’t need to do up our laces.”

The ‘Nike Air Mag’ power lace design became iconic. Every young kid who watched the film dreamed of owning a pair and leaping atop their very own hoverboard. They were so popular that fans lobbied Nike for years to make the futuristic shoes a reality.

22 years after the film hit theatres, the Nike Mags were finally released.

How many pairs of the Back to the Future Nikes were made?

In 2011, Nike created 1500 exact replicas of the pair of the shoes Marty McFly wore in the Back to the Future sequel.

And, of course, they were auctioned off for Michael J. Fox’s Foundation for Parkinson’s Research. The fashionable kicks raised an amazing $4.7 million for the charity.

Unfortunately, they didn’t have the self-lacing technology seen in the film set in 2015.

Once battery technology had finally caught up with Nike designers’ ideas for the self-lacing shoes, they released a new and improved pair of the Marty McFly sneakers in 2016.

This time only 89 pairs of the ‘Hyper Adaptive’ Nike Mag were available via auction. The first pair was given to the actor who made them famous, Michael J. Fox.

How much are Marty McFly’s sneakers worth today?

While rare, you can get yourself a pair of Nike Mags in 2022 if you are willing and able to pay a small fortune.

The 2011 version is available to buy for $15,500; the updated, much rarer 2016 Nike Mags will set you back a cool $50 – $70,000.

Nike released a new version of the iconic shoe in 2016. Each pair featured an updated version of the adaptive fit technology, also known as “power laces.” The shoes could sense the wearer’s foot, motion, and personalized with automatic lacing.

And they sold out within minutes of release, raising $6.75 million for Michael J. Fox’s foundation. If you want to buy a pair of the 2016 sneakers, expect to pay anywhere from $24,000 to $50,000.

In 2017, the HyperAdapt 1.0 were released. And featured the same adaptive fit technology as its predecessor. However, the price point increased to around $400. Like the original, the shoe had a cult following.

Nike Mags were made for fans of the movie Back to the Future. These sneakers are made with the same technology that Marty McFly wore when he traveled through time. The shoes are also available in other colors and styles.

So if you want to don a pair of Marty McFly’s to stop Biff from ruining the past, then you will need to start saving now or hope for an inheritance.

Who owns Nike Mags?

There have been a variety of celebrities seen wearing the Back to the Future sneakers. These include:

  • Michael J. Fox (Marty McFly)
  • Former Kansas City Royals pitcher Jeremy Guthrie
  • Rapper/Actor Kid Cudi
  • British singer Tinie Tempah
  • Actor/writer.producer Seth Rogan (Who wore a pair to the 2017 Oscars)

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